The importance of applied consulting.

Today, many businesses are turning to consulting services to establish a franchise system or to improve their existing franchise model. However, traditional consulting approaches often remain limited to theoretical analyses and reports. Applied consulting is an approach that develops directly applicable solutions supported by field experience, rather than merely offering recommendations.

In this article, we will thoroughly discuss why applied consulting is so important, the advantages it offers to businesses, and how we at The Franchise Office provide applied consulting.

1. Traditional Consulting vs. Applied Consulting

Many consulting firms try to guide the franchise process by providing businesses with reports, analyses, and strategy documents. However, true success is related to how you apply theoretical knowledge in the field.

These differences make a significant impact, especially when establishing or expanding a franchise system.

2. How Does Applied Consulting Benefit Businesses?

Applied consulting provides businesses with the opportunity to directly test the strategy in the field and make real-time improvements. Here are the key advantages:

2.1. Turning Theory into Practice

Consulting is not just about preparing reports; it is about showing how to implement it in the field. Businesses often do not know how to bring the strategy to life. Applied consulting makes theory practical by working within the business.

2.2. Fast and Effective Results

This is increasingly important in franchise systems. Creating the right model and taking quick action is essential. Applied consulting goes beyond prolonged analyses and meetings to enable quick actions.

2.3. Establishing the Right Franchise Model

• Develops a franchise model unique to the brand.

• Sets up operations, training processes, and management systems directly.

• Implements improvements by receiving real-time feedback during the application process.

2.4. Directly Evaluating Franchise Investors in the Field

• Conducts one-on-one meetings with investors to identify suitable candidates for the franchise system.

• Manages and implements the franchise sales processes rather than just reporting.

2.5. Franchise Training and Operations Management

• Organizes applied training sessions to educate investors.

• Directly manages the opening and operations of franchise branches to ensure the success of the initial process.

3. The Franchise Office's Applied Consulting Process

At The Franchise Office, we do not just guide businesses; we progress with them at every stage of the process. Here is our applied consulting approach:

1. Detailed Analysis of the Business and Franchise Model

In the first phase, we analyze your business to determine its franchise viability, operational processes, and deficiencies.

2. Field Implementation of the Franchise Model

• We test how the model works in the field by opening pilot franchise branches.

• We participate directly in the branch opening processes and improve the operational processes.

• We make immediate improvements by assessing investors' expectations and feedback in the field.

3. Managing Franchise Sales Processes

• We hold direct meetings with franchise investors.

• We manage marketing processes and develop strategies to attract the right investors.

• We participate in candidate evaluation interviews during the investor selection process.

4. Supporting Training and Operational Processes

• We support franchise owners and employees with applied training programs.

• We ensure proper operation by observing franchise operations on-site.

5. Continuous Support and Development

• After the first franchise is opened, we provide ongoing development and support.

• We regularly meet with franchise owners to conduct field reports and analyses.

As new franchise branches are opened, we strengthen the franchise system by managing the initial process.