Franchise systems are strong business models that enable a brand's rapid and sustainable growth. However, applying a one-size-fits-all franchise model for every business can jeopardize the long-term success of the brand. A brand-specific franchise model should be designed to meet the unique needs of the business, industry dynamics, and target audience.

Today, many businesses are seeking consultancy services to establish a franchise system or improve their existing franchise model. However, traditional consultancy approaches often remain limited to theoretical analyses and reports. Practical consultancy is an approach that develops directly applicable solutions supported by field experience, rather than just offering recommendations.

Franchising, when managed correctly, offers a profitable and sustainable growth model for both the franchisor and the franchisee. However, in order for this system to be built on a solid foundation, the franchise agreement and legal processes must be managed properly.